Google’s keyword-based advertisement model is evolving, and is likely to be taking a major overhaul in the future.  The display advertisements, which are in use now may not have the greatest impact that Google has been after when compared to websites like Facebook which have taken different methods towards their display advertising.  Google is rethinking its advertisement structure to help ensure the effectiveness for those who purchase advertising packages with the search engine giant.

YouTube is one of the major services which Google is thinking about overhauling for display advertising.  The possibility of having the service with greater effectiveness towards display advertisements that catch the eye will be a difficult task when competing with the content of the site (being videos).  Implementation of advertisements into the videos served to users of the site may have a negative impact on the usage of the site.

One of the best things about YouTube is the easy access to the content that you want to watch. 15 or 30 second prerolls at the start of your favorite video ruins the experience and excitement of watching your video. It makes it really hard to share clips and breaks the average users experience and frustrates more advanced users, unless of course they are the ones making the money. The best experience would be a postroll video, but that would be less profitable and less appealing for advertisers, meaning lower advertising rates and probably lower views. It will be interesting to see how the YouTube community does with increased advertisements.

Another service that Google provides is its popular email service, Gmail.  Gmail currently has text based display advertisements which show up on the dynamic (non HTML) interface which provides services such as chatting with online contacts and other services which are not available in the HTML interface.  Users who dislike advertisements can use the HTML interface instead which has limited functionality.  The advertisements currently run off of the AdSense program and are centered on keyword content of emails.

Google Finance is another service which is showing promise with different types of display content for advertising.  This alongside other Google services and upcoming Google labs products may be in line to have changes made to how advertisements are displayed on their interface.  The option to make the services ad free has not been mentioned by Google and implementation of such an option may not be wanted by Google in the first place.

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