Google decided to warm up public’s interest in its Nexus One phone. They did it in a rather interesting way – by showing a story of its creation. A series of five videos will be made available on the Nexus One channel on YouTube. These videos will demonstrate the process of creation, design, architecture, component selection, testing, manufacturing and so on. And instead of seeing just a technological piece of plastic, potential customers will see the whole story, including people working on the device. A special channel got opened on YouTube, which will have video clips in which specialists from HTC and Google tell a story of Nexus One.
Everyone knows that the development of some devices takes years – from a concept to shelf in a store. This process is full of unexpected problems and issues. Overcoming these problems should eventually reveal the new device to the public. The videos are aimed to show the whole process to the public and explain why certain decisions were made. Four parts are available for viewing; and the final series will appear in a few days.
Links to the clips:
- Concept & Design
- Display & 3D Framework
- Testing
- Manufacturing
- Nexus One: Day One.
