In this article, I want to think out loud about people who would be interested in Nexus One. At the same time, if possible, I would like to find out what you think about the prospects for this device. After all, whatever one may say, Google Nexus One enthused up the masses, even though the wave was raised by PR-departments of several companies and word of mouth.
Everyone knows that the device is made by HTC, and even before the official launch this was not a big secret to most people. A trained eye could almost certainly tell that the design of this page and its cartoon-like menus have been developed by HTC or a design company, which makes promotional sites for HTC. Everything in this smartphone literally cries out that it is made by HTC – from the overall design, to various small-scale choices such as key icons, chosen platform and much more. A simple comparison of technical characteristics of Google’s Nexus One with HTC Bravo (which became known to the public thanks to the “leaked” roadmap for 2010), shows that both devices are based on the same platform and are similar in many ways, including design. Lets first take a look at how Nexus One differs from Bravo.
Pre-installed software will be the main difference between the devices. And quite possibly the only real difference (not taking into account the amount of memory, FM-radio and some other options, that are not yet finalised for Bravo). But do not underestimate this difference. HTC Sense makes Bravo more, so to speak, casual and appealing to greater audience. Nexus One, on the other hand, is a good choice for different user groups – fans of technology and those who like everything new and rare. For most Australians Nexus is a difficult-to-buy toy (until Google makes it available to Australia). But more difficult it is to get, the sweeter will be the moment when the device falls into your hands purchased through Ebay, Amazon or any other means.
Another distinction may be Bravo’s support of additional video formats, which are not supported on Nexus One by default. But this is not entirely clear, as Bravo’s complete technical specification is not yet known.
As a result, the only real difference between the devices is the lack of HTC’s Sense shell on Nexus One. Additionally, devices will have different distribution formats and markets in which they appear – it is clear that Bravo is likely to be made immediately available in most countries, whereas Nexus One is only sold in some. Hence the obvious conclusion: Nexus One is a cheaper (it will most likely stay this way) version of HTC Bravo for geeks and technically advanced audience. These people want Android based device, which they can tweak and experiment with. Have Google and HTC released such a device? Certainly. And if you do not look at the Nexus One as the next iPhone killer, it turns out that we have an excellent and relatively inexpensive, Android market leader from HTC/Google.
Your thoughts on the Nexus One, and its place on the market are extremely welcome.
As for me I am opening my long-awaited brand new Nexus One box now and will let you know how I feel about the phone in next couple of days.
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